Cranberries – Dolores O’Riordan RIP
January 22, 2018
Back in February 1997, over 20 years ago, Bord Failte (as it was known back then) began its most aggressive and expensive campaign to promote Ireland, a joint initiative with Northern Ireland Tourist Board (NITB). The campaign used many of the elements of the overseas marketing drive, including music from THE CRANBERRIES – The song DREAMS.
The images from the ad campaign combined with the sound of the Cranberries encapsulated Ireland’s hip identity as a top quality destination. RIP Dolores O’Riordan.